Ghost Mannequin Effect and Neck Joint Editing
Ghost Mannequin Effect and Neck Joint Editing
If you are looking for a budget-friendly yet efficient way of showcasing your garments or fashion accessories for sale, then the use of mannequins for your product images is perhaps the most feasible option. This is because mannequins effectively hold any products in shape, making it look consistent and more professional.
But even if mannequins are distracting at times, this does not mean you no longer have a choice. Of course, there is something else you can do. One of the best alternatives available for you is using ghost mannequin effects on the images of the items you are selling.
Also known as neck adding service, ghost mannequin effect is a creative and unique technique applied on photos of garments. Though it is a relatively new way of displaying clothes on a website or a catalog, this is still opted by many businesses in the fashion industry to feature their products, such as jackets, shirts, jeans, blazers, jackets and shirts.
With this technique, customers will have a better idea on what they would look like when wearing a certain piece of garment. In order to retain consistency across websites, many retailers and brands prefer to take photos of their apparels using the ghost mannequin technique. However, for this effect to be properly achieved, certain things are needed. These include:
To attract more consumers, a product image is very important especially if you are in the apparel business. Along with high quality product photography, presentation of products with the use of an invisible model would highlight the features when worn rather than for buyers to imagine how it would fit them or how it looks like when worn. For a lot of customers, image or branding is very important – that is where clothing photography techniques come handy. This will actually make or break any business venture. One of the easiest ways to take photos of garments is by using models or mannequins. Unfortunately, it isn’t always the most effective methods in showcasing the unique fit of a clothing product. With that, retailers still photograph their products by utilizing mannequins or models, but in the later part, they modify them using a photo editing software of their choice. For the apparel industry, excellent photos are obviously necessary. This is because the quality of the apparel depicted on the photos may determine whether or not a customer will buy the products.
A ghost mannequin can be any modular mannequin, as long as individual pieces of garment can be removed easily. This can also be a living model.
Studio Lighting: To ensure consistency among contrast, shadows, and exposure, a steady source of cool LED lamps are recommended.
Camera: To perform ghost mannequin editing, there is no specific type of camera needed. However, if it is for a professional product photography service, a Canon EOS 5D Mk III is considered the industry standard.
Garments: Garments can take any form – blazers, dresses, coats, jeans, jackets, and even the simplest shirts.
Identifying the best technique in displaying clothing might be very challenging for brands and retailers. That is why they always try different ways to make their products more appealing to buyers. Below are some that are proven to generate excellent results.
Among all t-shirt photography techniques, the easiest and most common technique is shooting clothes flat. To perform such, companies work with professional photo clothing stylists, who spend numerous hours checking each and every detail of the apparel. L.L. Bean and GAP kids are just among those labels that used and have produced excellent flat ghost photo effects in photo of their products on their online stores.
In this technique, lots of factors should be taken into account. Even so, it also yields great results, just like the flat t-shirt photography technique.
Technically, when using this method, shooting clothes is done from above, though there are limitations as to how high the camera must be raised. Hence, if the clothes are too large and the camera is positioned low enough, the edges might end up being cropped. For example, to be able to successfully take photos of a dress, one has to elevate the camera to a height of at least 6 inches.
Mannequin or Model:
For the mannequin or model t-shirt photography technique, large lights are required, especially if fully body shots will be taken. Other than that, very huge soft boxes or umbrellas will also be needed. These are both necessary to create a more enticing and striking image.
Even if you are a newbie, you can still achieve the ghost mannequin effect. Here’s how:
1. Picking a neck mannequin.
Before anything else, you must prepare everything for the shoot. You must first find a good-quality mannequin to have a consistent set of photos.
2. Set up a studio.
If possible, use a white backdrop in your set up. This will give you the assurance that the colors of the clothes are not overly exposed. White color reflects light back onto the photo, keeping the white balance calibration of your camera accurate. Later on, it will be easier for you to get rid of the background in Photoshop.
3. Take photos.
Take photos of the garment in every angle possible and make sure you include the front side, the part that gives a clear view of the tag area, as well as the rear side.
4. Modify it to achieve a ghost mannequin effect.
Import all the images you have in the camera to your computer. After doing that, the exciting part begins.
Open your image in Photoshop. Create a new background layer and fill that with pure white to make your image pop. This also helps you make a clean background for putting in labels on your layers.
Separate the product from the background. This is made easy with the “Selection” tools whether it’s the “Magic Wand” or “Lasso” tool.
Place the mask. With the layers of the garment selected, refine the mask to ensure that it is tight. You can delete the entire background and mannequin with the use of the “Refine Edge” tool when you go to the “Select” tab. Then click on “OK” under the “Refine Edge” tab. The clothing would be floating freely and pops out on a white background.
Repeat the steps with the reverse side of the garment. This is important to create the illusion of an invisible model. Create a new layer, select the product, and then proceed to refine the mask.
Combine the two images. Clean up your masks and combine the images. Adjust the positioning to make sure that it is in perfect symmetry and is well-proportionate behind the layers.
Delete or erase the unnecessary sections of the top-down layer. Make a quick check on the layers to make sure that everything is clean and nothing is out of line.
Add the shadow. Add the shadow right in between the two layers so that you get to create product depth – this also creates the illusion of an invisible mannequin that will show off the curves and length.
Be sure to save your design. Save a copy of your Photoshop image together with all of its original layers. And save another copy with all the layers merged together into a universal image file e.g. PNG, JPG, IMG
Keep in mind though that if you want to have professionally edited product images, it’s best to hire the experts on invisible mannequin photo effects.
Small retailers don’t have all the time to alter the images themselves. Also, the task of removing the mannequins or models in the photos might be very difficult for amateurs to perform. Well, there is nothing to fret. By hiring professional services to apply ghost mannequin effects, the images
will be ready within 24 hours or less with an assurance of quality and cost-efficiency. As a result, photos of products will look more unique and enticing, bringing any online store to a professional level and reaching a wider market.